As the patient mindset rapidly evolves to fit a more retail oriented marketing framework, hospital marketers are scrambling to adapt.
May 02, 2019
Ken Robbins, CEO of Response Mine Health, is working to increase awareness on the revolutionary trend of healthcare consumerism. As the patient mindset rapidly evolves to fit a more retail oriented marketing framework, hospital marketers are scrambling to adapt. Ken and the Response Mine Health team have already presented to numerous major health systems providing excellent networking opportunities and invaluable information on how to adapt to this healthcare marketing revolution. Future seminars have been announced for Orlando, Dallas, and Pittsburgh.
Ken Robbins has been sought for feature articles in eHealth Strategy, AMA.org, Atlanta Business Chronicle, Strategic Healthcare Marketing and Health Communication.com. Ken has also been a featured contributor to the best-selling books, Socialnomics and The Digital Leader. With decades of experience in healthcare marketing, Ken’s healthcare consumerism breakfast seminar series provides an informed and thoughtful take on how retail rules are influencing patient acquisition and how marketers can adapt their efforts to better suit this rising mindset. More information on tickets and locations can be found here.
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